Agentic systems are only as good as their ground truth.
Fullstory is the ground truth.
Adobe Experience Platform Agents, Salesforce Agentforce, and every agent fleet Accenture delivers run on top of CDP and Data Cloud data.
The quality of what those agents do — and the trustworthiness of the decisions they make — is bounded entirely by the behavioral data underneath them.
Fullstory automatically captures, structures, and activates that behavioral data layer. No event instrumentation. No sampling. No six-month setup.
The Behavioral Data Stack — Databricks Medallion Model
Bronze
Raw Capture — Fullcapture
Every click, navigation, form change, error, and network event. Zero sampling. Zero tagging required.
Silver
Structured Events
Analytically precise, privacy-filtered, indexed behavioral data. Powers session replay, analytics, and Fullstory Anywhere.
Gold
Semantic Facts
Behavioral sequences and episode clusters mined from Silver and written back as first-class events. Meaning computed once — inherited by every downstream agent for free.
The Three Partner Playbooks
Adobe
Speed-to-agentic-readiness
Fullstory streams all click attribution and page-visit data into AEP automatically. Six months of event instrumentation, day one.
Session Summary API generates the exact JSON payload Adobe Journey Optimizer needs — no embedding required.
CJA shows what happened. Fullstory shows why. Adobe is already a Fullstory customer.
Accenture
Architecturally trustworthy agents
The Fullstory behavioral layer becomes the observe-only evidence source in any agent fleet Accenture delivers. Agents can prove a failure happened — architecturally forbidden from asserting cause without corroboration.
Two independent sources must reconcile. Citation contracts on every claim. Abstention as success. Governance Accenture's enterprise clients can sign off on.
Salesforce
Composite intent — what Data Cloud can't supply
Agentforce resolves cases grounded by Data Cloud's transactional record. But Data Cloud doesn't know who a user behaviorally is — whether they're purchase-ready or a chronic window-shopper.
Fullstory's behavioral archetype per user — ingested into Data Cloud — is the composite intent layer that makes Agentforce decisioning meaningfully smarter.
Proof — 91K Users · 20 Behavioral Archetypes · Zero Event Preconfiguration
91K
Users clustered — national QSR brand, 30-day behavioral window
20
Behavioral archetypes emerged — no segment rules configured
12
Enrichment signals per user — channel, intent, promo sensitivity, funnel depth
71%
Lost revenue recovered at Chipotle from behavioral-led friction fixes
145%
Conversion rate increase at TBC Bank after behavioral-led changes
The Ask — Three Asks. One Follow-Up.
What needs to happen before we leave this room.
1
Name 2–3 overlap accounts as pilot candidates — shared clients where the trust-layer architecture and/or the Adobe data pipeline story would resonate. Friendly environments, existing relationships.
2
Name a champion on each side — a named person from Adobe and from Accenture who owns carrying this forward internally. Not a to-do item. An owner.
3
Agree on the vehicle — a joint solution brief, co-presented workshop, or shared POC proposal. The goal: a deliverable with all three logos on it, not a one-sided sell.